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Obvi was founded with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. At Obvi, they believe the industry as it is currently, is facing aphenomenon which isknown as the paradox of choice; that is, the morechoices there are, the less satisfied the customer is starting to become. Obvi have set out to make that choice as obvious and easy for their customers. Simple and transparent formulas with a cutting-edge flavor systems make any Obvi product, the obvious choice.