MAX’S was born in 1989 - the dream of two friends Keith Ellis and Paul Kirkham. They started out making nutritional products for themselves, and a few friends way back in 1989. Their products and ideas were so popular they soon had a small but thriving business. Their vision grew into making great tasting and highly effective supplements to help Aussie trainers reach their goals. Today, Keith and Paul still own and run the Business, which has become one of Australia’s leading sports nutrition companies.
MAX's are proud to be an Australian company. They are also proud that they employ Australians, and make virtually all of their products right here in Australia. MAX's have their own manufacturing facility in Melbourne. They research and develop all their own products in-house using the latest nutrition science from around the world.
MAX’S products have a reputation for quality and great taste - a reputation they work very hard to uphold. They control the quality of their products by ensuring they source only the highest quality ingredients from within Australia and from quality suppliers around the world. MAX's make their products to the highest standards, and they employ stringent quality assurance systems to build quality into the product you buy. All this means that you can be confident that you are getting the product you pay for, and that what’s on the label is actually in the product!
If you're passionate about health and fitness, and supporting quality Australian products is important to you - then we think MAX’S is a great choice.