At Universal, they firmly believe three things. First, that the pursuit of strength is not just exercise; it represents a way of life. Strength, and the desire for making progress, lies at the heart of every human endeavor. So the strength built in the gym represents the strength of mind and of character. Second, that a community is always stronger than an individual. Reaching a fitness goal may seem like a solitary thing, but it doesn’t have to be. Sharing support, knowledge and wisdom are important parts of achieving lasting success. Third, that unless you live this way of you life, you can’t really speak with experience or authenticity. At Universal, they are competitive athletes ourselves. They train hard, they watch what they eat and they use the products we sell.