The world of energy drinks are one where only the strongest survive. To compete and thrive you have to be lean, agile and hungry. In this world, the old giants rule, crushing those who would oppose them. But they are slow - they no longer invent and nothing new is created. In short, they have become complacent in their old age.
That's where 5 Active Energy (5AE) comes along. They are in the pursuit of something great - something different. It has been a long journey and the path wasn't easy, but the nothing worthwhile comes easy - and a worthy pursuit for the right reasons, is far more precious than gold.